FUN BARN is a small-town establishment with a rich history. It started out as a small movie theater on the local square and grew into a well-known establishment that is the meeting place for all the locals to gather and have fun. The brand I wanted to create should reflect the nostalgia and style of the audience that frequents the place. Nelsonville is an Appalachian town with an older demographic reminiscent of the good old days when the city thrived.
EVERYTHING STARTS WITH A STORY
At Atomicdust, we were tasked with creating a full brand identity for a fast, casual Italian eatery. Our main sources of inspiration were a small town in Italy called Porano and the Bauhaus movement, which we combined with our own illustrative style. My responsibilities included designing the logo, creating visuals for the space, bag design, print material, and shirt design. We also collaborated with a local illustrator to feature their work on various print materials.
Throughout my career, I had the privilege of working with Pepsi Co. both as a freelancer and an in-house contractor. During that time, I worked on several exciting projects such as creating a brand for their gaming community, designing posters for a summer giveaway on the streets of NYC, developing a PR box for their famous Halloween Voodew flavor, and working on the branding for a new KFC drink. As a designer and illustrator, I used my skills to create captivating artwork that made interacting with the brand special and memorable.
I am thrilled to have gotten the chance to create the visuals for the 2019 NYC Marathon. I have a deep affection for this wonderful city and I am thrilled to express my enthusiasm through creative illustrations. I am honored to have collaborated with Colossal Media and NYRR to display my final artwork. It was a fun challenge to accurately depict each borough and I am glad that they made it interactive for the audience to enjoy.
The NYC Food Bank is an organization that holds a special place in my heart. I have personally experienced food insecurity in the past, so I was thrilled to have the chance to design the branding for their 2023 5 Borough Challenge. This event raises more than $250,000 for families in need, and is matched by celebrities like Tracy Morgan, Lance Fresh, and Mark Brand.
HUGE INC.
Recently, Huge Inc. approached me to create a unique illustration style for a well-known brand. The challenge was to enhance their existing branding while exploring new design styles. To meet their requirements, I drew inspiration from graphic comic books, particularly how they use action lines and dark shadows to express everything.
"I attended Brooklyn Nets Pride Night, and it was absolutely amazing! They sold my merchandise and gave away posters. In the past, I would have been too scared to take on such a project, or even talk about my experience as a gay person in front of everyone on the Jumbotron. But I'm glad I did it anyway, and to my surprise, they even showed a picture of my dog on the big screen! It was truly a fantastic experience
”
Working with Nickelodeon, I had the opportunity to create graphics for the show Paw Patrol. This video will be played between episodes on Nick Jr.
Provincetown is a town with a rich history and a vibrant LGBTQ+ community. I wanted to create a brand that honors the town's past while celebrating the community that resides there. The brand should reflect the town's colorful and lively atmosphere, while also drawing inspiration from its heritage.
Working at Lemonade was a fantastic opportunity to learn and refine my illustration skills and design. During my time there, I created stickers for their brand, designed announcements and print materials, and made banners for various social media platforms. Additionally, I was part of a creative team that brainstormed and developed innovative campaign and video ideas. Overall, my experience at Lemonade was invaluable for my artistic growth.
ENCOURAGING PEOPLE TO TAKE SMALL ROAD
TRIPS DURING THE PANDEMIC.
Travel is tough, and staying within your region is highly recommended to help us continue to fight the spread of Covid. Working with IRIS WorldWide in Atlanta, I built a library of promotional illustrations to encourage the #StateEscape, for @shell_ontheroad.
There is so much we can do in our own backyard, which you can find on your state ".gov" website.
I am happy to announce that I have been selected to partner with St. Louis City, SC, to create a t-shirt for their 2022 pride event. All proceeds from the shirt sales will be donated to the You Can Play organization.
The One NYC Deserves
Happy to share a poster I created for @drpepper The campaign ran in early August as a way to celebrate summer, NYC, and its love for the beverage!
I was given an awesome opportunity to design and illustrate a set of banners for downtown STL's MX District. Atomicdust was tasked with designing a series of banners that would welcome shoppers to the various stores reflected in the artwork.
At Atomicdust I was assigned ithe the task of designing a new brand identity system for a St. Louis-based brand that produces organic cleaning products, which were featured on Shark Tank. My idea was to showcase how Better Life can help wipe away the mess and create a happier path by using playful and illustrative icons. These products are available at Target stores and have been recently covered by The Dieline.
This past year I was chosen to work on several instillation for Shake Shack NY. It was great to get the chance to illustrate the inside and capture the business of their Time Square location in my work. My illustration can be shown on the wall of the original Shake Shack and is there as you walk in the door. Customers can be greeted with warm and friendly characters reflecting NYC.
SHIRT DESIGN 2023
Throughout my career, I had the privilege of working with Pepsi Co. both as a freelancer and an in-house contractor. During that time, I worked on several exciting projects such as creating a brand for their gaming community, designing posters for a summer giveaway on the streets of NYC, developing a PR box for their famous Halloween Voodew flavor, and working on the branding for a new KFC drink. As a designer and illustrator, I used my skills to create captivating artwork that made interacting with the brand special and memorable.
Recently I was asked by Budweiser and the MLB to create a can design that represents The Cardinals, St. louis and Budweiser. This will be sold in stores and featured as a product you can buy at the Cardinals ball park. I experimented with several designs to find the best one to stand out as a prominent feature on the can and can work with a limited color pallet. It has been a huge honor to represent STL as a Designer / illustrator and someone who loves going to the games.
Editorial and Cover design for the 2020 FOOD SERVICE DIRECTOR Magazine.
In collaboration with Biklops, I was challenged to create visuals and concepts for a client's restaurant called Bon Bon. After conducting thorough research and brainstorming sessions, I came up with the idea of making food the focal point of everything, including the logo. The visuals are vibrant, playful and colorful, giving the restaurant an inviting and lively atmosphere.
As part of a project, I was given the responsibility of revamping an older men's brand. I had to generate innovative concepts and strategies while collaborating closely with the client. Though it was a challenge to work with a brand that had a long-standing tradition, I was able to deliver a bold final product. The website has been completed and is now available for viewing at hairsaloon.com.
AÉROPOSTALE Spring Campaign 2020 Indoor signage and Illustration assets.
April 2019 Editorial Illustration and Design
In collaboration with Soul Sight Chicago I was asked to conceptualize and build a brand around there new Sparkling Lemonade. With Typography and Illustration I concepted a brand that showed the full process and enjoyment of sparkling lemonade.
Client: ST. Louis Humane Society
I was given the chance to illustrate / design the t-shirts, posters, and social collateral for Barktobertober fest here in St. Louis. This is an even that will benefit the humane society while creating a fun event for the local community.
WPI Magazine editorial. 2019
Social Media Image for 2020 St. Patricks day post.
At Atomicdust we were given the task of concepting a new experience for a food
delivery / meal plan system. I maped out what the consumer would be doing when they
got to the page and how to direct them to the finish line with clean and fresh design.
Client: The Megan Foundation.
For Atomicdust I was tasked with creating a logo for one of the craft beers being served at Live in the Alley. Live in the Alley is a monthly block party hosted by TOKY design agency. Voting tickets were distributed with food and drink purchases, and the proceeds from each glass went to The Megan Foundation.
A BRIGHTER STANDARD
For this project my roommate and I took on the task of completely re-branding the Philips L-prize light bulb. For a product so great, we had to break away from the corporate identity they currently had and give an updated look that fits the modern ideals of the brand.
OBJECTIVE
Choose a brand and develop a brand voice through multiple design medias.
This project was done in complete collaboration with Justin Marimon
Establishing a brands illustration style is a really fun challenge that takes a lot of thought. Happy to get the chance to work with Coin to make a cohesive and appealing brand Illustration style.
Client: Food Outreach
For this project, I was blessed to get the chance to create a poster for the Mid Town Alley BBQ Atomicdust throws every year. With 15 competitors and more than 400 attendees,we raised money for our friends at Food Outreach. Food Outreach is an organization that provide meals to St. Louis families battling cancer and HIV/AIDS.
This past semester I was given the task of branding a Guacamole Competition at an Adverting Design Agency called Summerfield Advertising. What started with a few funny sketches created a snow ball effect off new ideas and deliverable for a memorable event. I wanted to create a color pallet that was fun and portrayed the festive colors of Cinco De Mayo. This is probably one of the most fun and laid back projects I've worked on. I feel like most of us need those every once in a wile.
OBJECTIVE: Create promotional material that creates an overall theme and brand for a guacamole judging event.
