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Adam Koon
  • PROJECTS
  • PERSONAL
  • ABOUT
  • CONTACT

PORANO

EVERYTHING STARTS WITH A STORY

At Atomicdust, we were tasked with creating a full brand identity for a fast, casual Italian eatery. Our main sources of inspiration were a small town in Italy called Porano and the Bauhaus movement, which we combined with our own illustrative style. My responsibilities included designing the logo, creating visuals for the space, bag design, print material, and shirt design. We also collaborated with a local illustrator to feature their work on various print materials. 

NYC MARATHON

I am thrilled to have gotten the chance to create the visuals for the 2019 NYC Marathon. I have a deep affection for this wonderful city and I am thrilled to express my enthusiasm through creative illustrations. I am honored to have collaborated with Colossal Media and NYRR to display my final artwork. It was a fun challenge to accurately depict each borough and I am glad that they made it interactive for the audience to enjoy.

FUN BARN

FUN BARN is a small-town establishment with a rich history. It started out as a small movie theater on the local square and grew into a well-known establishment that is the meeting place for all the locals to gather and have fun. The brand I wanted to create should reflect the nostalgia and style of the audience that frequents the place. Nelsonville is an Appalachian town with an older demographic reminiscent of the good old days when the city thrived.

REALTOR.COM

BIRDING WITH RICK

REI CASE STUDY

Designing this mural was an exciting opportunity to bring their philosophy of “living outdoors is a life well lived” to life. The project began with a deep dive into REI’s brand values, audience, and their commitment to inspiring people to connect with nature. The goal was to create an engaging, vibrant mural that would resonate with adventurers and outdoor enthusiasts while celebrating the natural beauty they cherish.

NICKELODEON DJ RUBBLE'S DANCE PARTY

Working with Nickelodeon, I had the opportunity to create graphics for the show Paw Patrol. This video will be played between episodes on Nick Jr.

THE NET'S PRIDE NIGHT

"I attended Brooklyn Nets Pride Night, and it was absolutely amazing! They sold my merchandise and gave away posters. In the past, I would have been too scared to take on such a project, or even talk about my experience as a gay person in front of everyone on the Jumbotron. But I'm glad I did it anyway, and to my surprise, they even showed a picture of my dog on the big screen! It was truly a fantastic experience

”

KFC LEMONADE

In collaboration with Soul Sight Chicago I was asked to conceptualize and build a brand around there new Sparkling Lemonade. With Typography and Illustration I concepted a brand that showed the full process and enjoyment of sparkling lemonade.

RAID

Throughout my career, I had the privilege of working with Pepsi Co. both as a freelancer and an in-house contractor. During that time, I worked on several exciting projects such as creating a brand for their gaming community, designing posters for a summer giveaway on the streets of NYC, developing a PR box for their famous Halloween Voodew flavor, and working on the branding for a new KFC drink. As a designer and illustrator, I used my skills to create captivating artwork that made interacting with the brand special and memorable.

5 BOROUGH CHALLENGE

The NYC Food Bank is an organization that holds a special place in my heart. I have personally experienced food insecurity in the past, so I was thrilled to have the chance to design the branding for their 2023 5 Borough Challenge. This event raises more than $250,000 for families in need, and is matched by celebrities like Tracy Morgan, Lance Fresh, and Mark Brand.

TAKE 5

HUGE INC.

Recently, Huge Inc. approached me to create a unique illustration style for a well-known brand. The challenge was to enhance their existing branding while exploring new design styles. To meet their requirements, I drew inspiration from graphic comic books, particularly how they use action lines and dark shadows to express everything.

PROVINCETOWN BREWING CO.

Provincetown is a town with a rich history and a vibrant LGBTQ+ community. I wanted to create a brand that honors the town's past while celebrating the community that resides there. The brand should reflect the town's colorful and lively atmosphere, while also drawing inspiration from its heritage.

LEMONADE

Working at Lemonade was a fantastic opportunity to learn and refine my illustration skills and design. During my time there, I created stickers for their brand, designed announcements and print materials, and made banners for various social media platforms. Additionally, I was part of a creative team that brainstormed and developed innovative campaign and video ideas. Overall, my experience at Lemonade was invaluable for my artistic growth.

BUDWEISER

Recently I was asked by Budweiser and the MLB to create a can design that represents The Cardinals, St. louis and Budweiser. This will be sold in stores and featured as a product you can buy at the Cardinals ball park. I experimented with several designs to find the best one to stand out as a prominent feature on the can and can work with a limited color pallet. It has been a huge honor to represent STL as a Designer / illustrator and someone who loves going to the games.

STATE ESCAPE

ENCOURAGING PEOPLE TO TAKE SMALL ROAD
TRIPS DURING THE PANDEMIC.

Travel is tough, and staying within your region is highly recommended to help us continue to fight the spread of Covid. Working with IRIS WorldWide in Atlanta, I built a library of promotional illustrations to encourage the #StateEscape, for @shell_ontheroad.

There is so much we can do in our own backyard, which you can find on your state ".gov" website.

ST. LOUIS CITY SC

I am happy to announce that I have been selected to partner with St. Louis City, SC, to create a t-shirt for their 2022 pride event. All proceeds from the shirt sales will be donated to the You Can Play organization.

MX DESIGN BANNERS

I was given an awesome opportunity to design and illustrate a set of banners for downtown STL's MX District. Atomicdust was tasked with designing a series of banners that would welcome shoppers to the various stores reflected in the artwork.

BETTER LIFE

At Atomicdust I was assigned ithe the task of designing a new brand identity system for a St. Louis-based brand that produces organic cleaning products, which were featured on Shark Tank. My idea was to showcase how Better Life can help wipe away the mess and create a happier path by using playful and illustrative icons. These products are available at Target stores and have been recently covered by The Dieline.

SHAKE SHACK

This past year I was chosen to work on several instillation for Shake Shack NY. It was great to get the chance to illustrate the inside and capture the business of their Time Square location in my work. My illustration can be shown on the wall of the original Shake Shack and is there as you walk in the door. Customers can be greeted with warm and friendly characters reflecting NYC.

HAIR SALOON

As part of a project, I was given the responsibility of revamping an older men's brand. I had to generate innovative concepts and strategies while collaborating closely with the client. Though it was a challenge to work with a brand that had a long-standing tradition, I was able to deliver a bold final product. The website has been completed and is now available for viewing at hairsaloon.com.

PITCH WORK- US OPEN

QAPITAL

FRERES

SHIRT DESIGN 2023

MTN DEW VOODEW PR PACK

Throughout my career, I had the privilege of working with Pepsi Co. both as a freelancer and an in-house contractor. During that time, I worked on several exciting projects such as creating a brand for their gaming community, designing posters for a summer giveaway on the streets of NYC, developing a PR box for their famous Halloween Voodew flavor, and working on the branding for a new KFC drink. As a designer and illustrator, I used my skills to create captivating artwork that made interacting with the brand special and memorable.

FOOD SERVICE DIRECTOR

Editorial and Cover design for the 2020 FOOD SERVICE DIRECTOR Magazine.

BON BON

In collaboration with Biklops, I was challenged to create visuals and concepts for a client's restaurant called Bon Bon. After conducting thorough research and brainstorming sessions, I came up with the idea of making food the focal point of everything, including the logo. The visuals are vibrant, playful and colorful, giving the restaurant an inviting and lively atmosphere.

AÉROPOSTALE

AÉROPOSTALE Spring Campaign 2020 Indoor signage and Illustration assets.

PINEWOOD DERBY

PSYCHOLOGY TODAY

April 2019 Editorial Illustration and Design

GOOD FOR ONE FREE

IRISH SPRING

Social Media Image for 2020 St. Patricks day post.

METABOLIC MEALS

At Atomicdust we were given the task of concepting a new experience for a food 

delivery / meal plan system. I maped out what the consumer would be doing when they 

got to the page and how to direct them to the finish line with clean and fresh design.

SUMMERFIELD GUACAMOLE FIESTA

This past semester I was given the task of branding a Guacamole Competition at an Adverting Design Agency called Summerfield Advertising. What started with a few funny sketches created a snow ball effect off new ideas and deliverable for a memorable event. I wanted to create a color pallet that was fun and portrayed the festive colors of Cinco De Mayo. This is probably one of the most fun and laid back projects I've worked on. I feel like most of us need those every once in a wile.

 

OBJECTIVE: Create promotional material that creates an overall theme and brand for a guacamole judging event.

MIDTOWN BBQ 2015

Client: Food Outreach

For this project, I was blessed to get the chance to create a poster for the Mid Town Alley BBQ Atomicdust throws every year.  With 15 competitors and more than 400 attendees,we raised money for our friends at Food Outreach. Food Outreach is an organization that provide meals to St. Louis families battling cancer and HIV/AIDS.

PORANO

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NYC MARATHON

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FUN BARN

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REALTOR.COM

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BIRDING WITH RICK

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REI CASE STUDY

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NICKELODEON DJ RUBBLE'S DANCE PARTY

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THE NET'S PRIDE NIGHT

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KFC LEMONADE

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RAID

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5 BOROUGH CHALLENGE

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TAKE 5

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PROVINCETOWN BREWING CO.

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LEMONADE

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BUDWEISER

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STATE ESCAPE

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ST. LOUIS CITY SC

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MX DESIGN BANNERS

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BETTER LIFE

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SHAKE SHACK

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HAIR SALOON

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PITCH WORK- US OPEN

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QAPITAL

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FRERES

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MTN DEW VOODEW PR PACK

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FOOD SERVICE DIRECTOR

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BON BON

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AÉROPOSTALE

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PINEWOOD DERBY

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PSYCHOLOGY TODAY

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GOOD FOR ONE FREE

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IRISH SPRING

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METABOLIC MEALS

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SUMMERFIELD GUACAMOLE FIESTA

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MIDTOWN BBQ 2015

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© 2022 Adam Koon Graphic Designer / Illustrator