This was the Second assignment given to me in my junior year of college in my Graphic Design Concepts course at CCAD. The objective for this assignment was to redesign an existing logo and brand identity system for a small business. I choose to redesign their logo, aprons, gift cards, business cards, website, and packaging. I had never taken on a rebranding project before this one, but I am very happy I did. As a huge dog lover and fan of Three Dog Bakery, I had a lot of fun with this project, and I am pleased with the results.
Three Dog Bakery was founded in 1989 as the first dog bakery. They started out using 100% allnatural human-quality ingredients and no refined sugars. For a lot of people this was crazy but what was crazy then, is right now. Three Dog Bakery gave pet owners another option for feeding their pets. Even though Three Dog Bakery is a franchise, it is a small franchise that needs help with branding.There store is an inviting and exciting place for pets and the people that treasure them. They are very open to have dogs come into the shop to pick out their own treats. As you can see I tried to capture a lot of the warm, inviting and fun charm of Three Dog Bakery.
Epson is a project that demonstrated in depth copy writing as well as print ads, package design, web design and other deliverable to give the brand a fresh more sleeker look.
ALL SHOULD BE MEMORABLE
As a maker, I really enjoy making things that are fun. That is why I chose to completely re-brand the company Cookie Cutters (old name). Cookie Cutters is a children’s haircut franchise that entertains children while giving them a great haircut. I already felt like this was an amazing company, they just needed re-branding to make them more visible and less outdated. I wanted to combine 50’s nostalgia with lovable monsters to deliver a style that would appeal to the children’s market.
Choose an existing company with existing branding identity and reposition it to the right market through print, digital, and advertising medias.
A brand Re-fresh for Skechers shoes. New styling, same bright and fun Skechers brand.
A BRIGHTER STANDARD
For this project my roommate and I took on the task of completely re-branding the Philips L-prize light bulb. For a product so great, we had to break away from the corporate identity they currently had and give an updated look that fits the modern ideals of the brand.
Choose a brand and develop a brand voice through multiple design medias.
This project was done in complete collaboration with Justin Marimon
REFRESH YOUR THIRST FOR LIFE
For this project my roommate and I were given the task of repositioning Tazo tea as a modern and youthful energy-tea brand.We chose to take Tazo Tea and make it into an energy drink in order to reach a younger audience. we wanted to create a brand that would compete with companies such as Monster, AMP, Red Bull, and Arizona Tea.
Reposition and brand an existing product or service.
This project was done in complete collaboration with Justin Marimon
This past semester I was given the task of branding a Guacamole Competition at an Adverting Design Agency called Summerfield Advertising. What started with a few funny sketches created a snow ball effect off new ideas and deliverable for a memorable event. I wanted to create a color pallet that was fun and portrayed the festive colors of Cinco De Mayo. This is probably one of the most fun and laid back projects I've worked on. I feel like most of us need those every once in a wile.
OBJECTIVE: Create promotional material that creates an overall theme and brand for a guacamole judging event.
For this project, my roommate and I took on the task of creating a brand voice as well as putting a brand new face on the Firefox web browser. We did this by redesigning their logo and browser as well as creating an event in order to build buzz surrounding the updated brand. Honest, personal, and everywhere are the words we chose as prime describing words for the brand. These words helped us in creating the overall tone and brand voice for the company.
Choose a brand and develop a brand voice through multiple design medi
For this project I was given the task of creating a campaign that warns current coffee drinker about how bad disposable coffee cup are for the environment. I wanted to start simple, so I started with a day. On this day you will be given the choice to bring you own cup when you are visiting any Dunkin Donuts store. If you do choose to bring your own coffee cup you will be rewarded with a %50 discount on any drink in the store. I knew this would be a simple and easy way to benefit both the customer and supplier while reducing the amount of cups in our landfills.
This project was assigned to me in my Advertising Graphic Design course at Columbus College of Art and Design. The objective was to develop a compelling campaign to promote a company. The company I was assigned was Anthony Thomas Chocolates.
I really wanted to focus on what made Anthony Thomas different from any other chocolate company. After endless research I found that they let you pick the chocolates that go in your chocolate box, instead of buying pre-made ones. When I read reviews online, I found this is what people really like about them. As you can tell I focused on this a lot in my advertising campaign. I started by designing an app that lets you pick and choose the chocolate you want and have the deliver straight to your door. Then I got all the other components to work with the application. I wanted to make the campaign humorous but not negative toward the Anthony Thomas brand. The packaging was made to make it more accessible to college students. Instead of buying a whole chocolate box they could buy three chocolates. This can open it up to a broader market.
This is a project I created for my senior year package design class. We were given three bottles and could do whatever we wanted with them. I chose to create a variety pack of specialty coffee syrups. With this variety pack I really wanted to reflect the true effect of coffee syrup in my design. My concept was to have the sweetness of the coffee Syrup be the sun and the bitterness of the coffee to be the gun. This not only shows in the title of the product, but also shows in the design. In my design the dark wood represents the coffee and the bright yellow represent the coffee syrup. I really enjoyed making these two work with each other.
Lovable you is the project I am proud to call my Senior thesis. For this project we were able to pretty much do whatever we wanted. I knew it was going to be my last project of the year and a great chance to end on something fun. I was blessed to get the chance to team up with the amazing writer Lois Bottarini to produce a book for the Children's market. Although the book is not actually sold at Target. I made a poster to get across the idea of where it would be sold. I really hope people enjoy looking at this book as much as I enjoyed making it.
This summer I was blessed to be hired on as a design intern at American Greeting. I was given the task of creating several Christmas cards that involved illustration, hand lettering, and graphic design. The people I worked with were amazing and I was very pleases with the many projects I was assigned to work on. These cards are the fruits of my labor and are available for purchase at http://www.cardstore.com/
Recently I was asked by the Amazing people at Summerfield advertising if I would like to illustrate/design another event for there clients. After taking a look at there sketches and ideas for what they wanted I jumped on the computer and started illustrating. The objective was t to be a fun, energetic, and summer inspired pieace that would be used on deliverables to get the word out about the event.